Once again we're to discuss products, and knowing full well ESPN doesn't have many product concepts seeing how their more of a broadcasting company who cares mostly about media awareness and ratings. However, with that being said, ESPN is still an company and the number one rule still applies, make a profit! Therefore, ESPN has some products for a retail sense which I will discuss but I want to prove the point that ESPN is a example of persuasive labeling because all of ESPN's products focus on the promotional theme and ESPN logo that has 97% media awareness.
Going off of ESPN's products being marketed mostly as persuasive labeling, it leads to a sense of brand loyalty. Maybe I'm being bias but whenever I think anything sports, my mind goes immediately to ESPN. And from the general census I believe most guys feel the same way. This is another reason for the great success of ESPN.
Examples of ESPN's products are; ESPN radio, ESPN Magazine, ESPN live(mobile TV), ESPN mobile(apps to keep you updated on sports). ESPN actually teamed up with Time Warner Cable which can be read
here.
ESPN's apps they've started to via for mobile platforms across the world are an example of convenience products, as most apps for cell phones are invented for the "convenience" of the user. However, this doesn't stop ESPN from getting their piece of the pie!
No comments:
Post a Comment