ESPN is currently selling the LIN-SANITY hard. The Asian-American demographic is growing more and more with anticipation of Lin's next game. ESPN's target audience being young males ages 18-49. While ESPN has incredible success reaching their targeted market, specifically in the New York region due to the New York Giants winning Superbowl 46 in a remarkable 6 game winning streak in the playoffs. However, now theres Jeremy Lin with the New York Knicks leading the Knicks on a winning streak, first in forever. Jeremy Lin of the Asian-American demographic is the spark the Knicks have been missing in the point guard position. ESPN is cover the Lin-Sanity hard in a effort to reach a new target market before now, wasn't a popular or easily reached demographic. While playing ever update about Jeremy Lin, more and more Asian-Americans, male and female, continue to watch the Lin-Sanity hype. This is a great example of ESPN's smart use of the market environment by adapting and reacting to positive change in the market, especially with a hard to reach demographic as Asian-Americans, in sports.
You best believe I'm all about LIN-SANITY. I'll be tuning in to follow the Knicks and the LINANTOR! Before this, I wouldn't even watch the Knicks. Even more proof that this new Jeremy Lin hype is reaching ESPN's target market with a fury. Who knows, the Knicks might win a championship, to top off a great year for New York City!
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